The Connectivity with the Audience - Post-Normal World Shaping Cultural Organizations and Arts Management
The changes in society in recent months due to the covid-19 pandemic, have had a drastic impact on the cultural field. Many artists and art organizations have been forced to think of new ways of presenting artworks by bringing art to where the people are, while the situation in the past has been the other way around. Current circumstances have shown how the most vibrant cultural organizations have been channeling their resources in many novel ways by engaging people on digital platforms and by connecting and strengthening the relationship with the existing audience. photo by Kari Rosenberg As digital environments, rethinking of revenue models and pricing have come up in the cultural debate during the covid-19 pandemic, interaction, participation building, audience journey and audience experience behind the connectivity have received less attention. Promoting interaction, designing ways to participate and getting people feeling themselves connected is essential for cultural o