Expectation and Perception - Understanding the Audience Experience
The present emphasis in cultural research and art field on experience economy and experience design has led to thinking and logic where art organizations and their role come before audiences. In this sense, I dare claim that there are shortcomings in the research logic and organizational strategies, as an institution-centric perspective is too often over-emphasized and experience design is seen as a responsibility of the art provider. Therefore, audience experiences are often seen to be based on the encounters and interaction within the performance setting, while the temporal context is unseen. In art philosophy, phenomenological experience theories emphasize experiences related to expectation and perception linked to the past, present and future. Similarly, the pragmatist view highlights past experiences, cultural context, social relationships and shared experiences. In order to better serve existing audiences and to engage new ones, art organizations should follow these humanistic id